Coral’s retail arm extends PBS relationship

Business News

Playtech BGT Sports (PBS), the leading supplier of omni-channel sports betting technology, has successfully completed the deployment of its proprietary software onto more than 450 existing tablet-based betting terminals across the Coral estate.

The solution enables a seamless multi-channel experience for customers and is set to further improve the retail offering, with a prominent positioning in front of TVs, allowing for an improved in-play experience.

John Pettit, Playtech BGT Sport’s UK, Ireland and Australia Managing Director, said: “We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals. This is also a huge vote of confidence from such a heavyweight retail operator.”

“Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realise the benefits of digitising the retail space, both to their bottom line and their user experience.”

Richard Lang, Ladbrokes Coral’s Retail Commercial Director, said: “I’m very pleased to have agreed with PBS to extend our SSBT footprint across the Coral estate with the introduction of over 450 Connect tablets. This offering further enhances our retail offering, as well as supporting our multi-channel focus.”

“We believe strongly in utilising best-in-class technologies and PBS deliver us the best digital, retail offering around, providing an improved experience for our sportsbook customers.”

PBS now provides terminals and software on more than 3,000 terminals within Coral’s retail stores, with its Connect customers also benefitting from exclusive offers on SSBTs, as well as being able to utilise live cash-out of retail bets across various devices.