KAX Media rebrands as Gambling.com group

Business News

KAX Media has re-branded as Gambling.com Group as of May 18th, 2017. The new name enables the Group to take better advantage of its unique asset, the domain name Gambling.com, and communicate its business focus more directly.

The new name only applies to the Group’s holding company. The Group will continue to use the KAX Media brand as the name of the Group’s internal digital agencies located in Dublin, Ireland and in Tampa, United States. The Group is a leader in digital performance marketing.

Through a network of over 30 casino focused information portals across 14 national markets in 8 languages, the Group delivers a deep source of players for operators in the online gambling industry.

Gambling.com became the Group’s largest website in 2012 and remains the company’s leading publishing asset, having grown substantially year on year for each of the last three years.

The Group acquired the domain name for USD 2.5 million in April of 2011. Gambling.com has since featured in two national TV campaigns across the United Kingdom, transforming it from just a unique domain name into a well-known brand. By utilizing the domain in the company’s name and corporate branding, the company’s shareholders will further benefit from the power of this unique asset.