NEKTAN PLC Acquires Digital Marketing Firm from Betfred Founder
NEKTAN PLC has announced the acquisition of Nektan Marketing Services in a deal with Fred Done (Betfred) and Warren Jacobs (ActiveWin Media).
The joint venture between Done, Jacobs and NEKTAN PLC was first announced in September 2015. Trading as Nektan Marketing Services, the business was set up as a platform to combine NEKTAN’s cutting edge gaming technology with Jacobs and Done’s acquisition and retention expertise to increase revenue for NEKTAN’s third party brands.
NEKTAN PLC Chief Executive, Gary Shaw, commented: ‘With the evolution of our business, and strong growth in revenues, the timing was right to acquire full control of Nektan Marketing Services. The move will allow us to integrate a slick, full turnkey solution for operators in-house. The expectation is that we will build on the considerable knowledge base and success of NMS under the guidance of Warren and Fred.’
Fred Done, founder of Betfred, added: ‘This joint venture perfectly demonstrates our ability to inject strong industry knowledge and highly effective marketing services to the gaming sector. We are delighted with the results for NMS. NEKTAN PLC look forward to facing new challenges head-on in the global gaming arena.’
After initially launching to manage online campaigns for NEKTAN’s in-house brands, Nektan Marketing Services added multiple white label sites to their roster including The SUN Play, Pots of Luck, and a handful of fast growing white labels.
Once launched, NMS was quickly structured to provide aggressive acquisition tactics including PPC, affiliate marketing and media buying as well as player value extraction through leading CRM strategies for Nektan’s brands, improving conversion, retention and bottom line profit.
NEKTAN PLC will purchase the remaining shares in the business for £500,000 in cash.