Betcartpartners, the affiliate programme for the Betcart online sportsbook and casino and a portfolio of imminently launching online lottery and poker brands operated by BCourt Group, has relaunched in partnership with Income Access, Paysafe’s marketing technology provider. Under the partnership, Income Access’ software platform will be used to manage the revamped, multi-vertical affiliate programme.

Founded in 2010, BCourt Group’s flagship brand is Betcart, a cutting-edge online sportsbook and casino powered by BetConstruct and fully regulated in multiple jurisdictions. The brand offers players a comprehensive range of sports markets, including UEFA, Premier League, FIFA and other international football matches, tennis, basketball, volleyball, American football, Aussie Rules football and ice hockey. Featuring live odds updated in real-time, Betcart provides players with live-betting functionality on an array of sporting events.

To complement its sports-betting offering, the brand boasts a state-of-the-art online casino with over 500 online slots from 1X2 Gaming, Casino Technology, NextGen Gaming, and Playson among others. More than 50 different table games, including various versions of blackjack, roulette and baccarat also feature.

Originally launched in 2014 to allow affiliates to promote Betcart, Betcartpartners will be relaunched to integrate additional BCourt Group-operated brands. These include Latari Lotto, an iLottery brand featuring exclusive jackpots, 0bet.com, an online sportsbook, and Poker Way, an online poker brand.

The relaunch of the Betcartpartners affiliate programme will see members leverage the Income Access platform. Betcartpartners’ in-house affiliate management team, which has a combined 18 years’ experience, will use the software’s sophisticated campaign targeting capabilities, end-to-end tracking functionality and an analytics suite (with more than 30 reports) to maximise player acquisition via the affiliate channel.

In addition to the Income Access platform and the variety of brands under the Betcartpartners umbrella, the programme also offers bespoke commissions. Branded as ‘Build Your Own Commission Plan’, this scheme allows affiliates to build a long-lasting promotional relationship with Betcartpartners brands.

Natalie Berenato, Head of Affiliates, Betcartpartners, said: “Since its launch, Betcart has grown rapidly within the iGaming industry and filled a gap in the market. Affiliates have unsurprisingly wanted to be part of the brand’s growth. Our programme’s expansion to include new brands such as Latari Lotto and 0Bet, as well as its integration with Income Access, will ensure that Betcartpartners becomes an even more enticing promotional prospect for affiliates.”

Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “We’re excited to support the next phase of Betcartpartners and look forward to playing a significant role in its ongoing growth, and the overall player acquisition of its diverse portfolio of brands.”