Hertha BSC and LOTTO Berlin extend their partnership. The capital club will continue to cooperate with the state lottery company in the future. 

With the continuation of the commitment, the long-standing Hertha partner secures a comprehensive performance package with advertising measures for the home games of the club in the Olympiastadion, marketing measures in club media as well as PR measures in the Hertha environment.

Ingo Schiller is looking forward to the extension. ‘Luckily Berliner’ is not just the motto of Lotto Berlin, but also the conviction of Hertha BSC. Two institutions that are part of Berlin, such as the Brandenburg Gate or the Siegessäule, extend their partnership. “We would like to express our sincere thanks to the responsible people of Lotto Berlin for their many years of support and look forward to a successful, joint future”, says the Managing Director Finance at Hertha BSC.

Long-term and trusting collaboration.

Dr. Marion Bleß and Hansjörg Höltkemeier (CEO of LOTTO Berlin) see a long-standing partnership between LOTTO Berlin and Hertha BSC as a partnership which differs significantly from pure sponsorship. ” For decades, our common goal has been to make Berlin a piece of life and love for all Berliners. Hertha BSC is doubtless a sign of Berlin football and Berlin. The continuous development of the club, the sporting development over the last few years, the ever-increasing number of spectators, as well as the performance- and social-oriented commitment in the youth field, are outstanding features of the development of Hertha BSC. “