Gloucester Rugby is pleased to announce online bookmaker 21Bet as its official Betting Partner ahead of the 2017-18 season.

Run by a team of sports fans and betting industry professionals, 21Bet are all about doing things better with a no-nonsense approach to their sports betting and casino product centred around simplicity and fun.

They have significantly risen to prominence since their launch last year with a number of key sponsorship deals already in place such as their official betting partner status at Wolves FC, shirt sponsors of Waterford FC and sponsors of Charlie Edwards, The World Title Challenging boxer.

21Bet CEO Richard Hogg commented:

“We are very selective in the clubs that we associate ourselves with and we are absolutely delighted to be partnered with such a renowned and well run club like Gloucester Rugby.

“Our whole ethos is based around being passionate about sports and no club exhibits that in rugby quite like the Cherry and Whites. It’s great to be partnered with a team who share our ambition as well as our appetite and drive for growth and success. We look forward to a long and successful collaboration.”

Gloucester Rugby’s Commercial Director Mike Turner added:

“We’ve spoken to a number of potential Betting Partners, and are pleased to announce the new relationship with 21Bet. We believe 21Bet offer a great solution for supporters who like to bet online and are looking forward to working with them.”

As part of the new relationship, the West Terrace will be renamed as the 21Bet Terrace.

As an incentive for Gloucester supporters to sign up, there will be a bonus price of 7-1 for the Cherry and Whites to finish in the top six of the Aviva Premiership (new customers only, max bet £5).