BETSAFE BECOMES PRINCIPAL PARTNER OF SARACENS
To win back-to-back championships in a sport as fiercely competitive as rugby union you need more than just skill, you need passion, and bundles of it. That is why we are proud to announce our new partnership with Saracens!
The double European Champions are the benchmark in Europe, their team bursting with experienced international players, as well as young exciting new talents. At the end of the 2016/17 season, the ‘Men in Black’ successfully defended their European title with a crushing 28-17 victory over Clement in a thrilling final at Murrayfield. Their dominance in the last two years in rugby union’s elite competition shows no sign of slowing, neither do their ambitious plans off the pitch!
Betsafe and Saracens are the perfect match with the same culture and values at the core; passion, innovation and pushing the boundaries. Another synergy between the two brand leaders is the customer in Betsafe’s case and fans in Saracens. We both value these as a priority.
Betsafe is exceptionally proud to be part of Saracens family and really excited to see where the journey goes over the next three years and potentially beyond that.
Heath Harvey, the Chief Executive of Saracens Rugby Club spoke to Betsafe about the partnership and the huge potential that lies ahead for two of the most ambitious brands within their respective sectors.