NYX expands Italian Market Share with launch of OGS on Unibet.it

Business News

NYX Gaming Group, a market-leading supplier to casino, sportsbook, lottery and bingo operators across the globe, has extended its partnership with Kindred Group by integrating Unibet’s Italian-facing site with the award-winning NYX OGS™ (Open Gaming System).

The agreement sees Unibet.it strengthen its portfolio with the addition of the OGS suite, hosting hundreds of proven games from well-known studios including NextGen Gaming, BetDigital and other quality partners. Delivery was undertaken via NYX’s wholly owned Game360 studio team based in Rome, furthering NYX’s commitment to working with partners in their jurisdictions.

Game360 offer a comprehensive product portfolio that includes state of the art betting and casino platforms as well as local game titles authored and created in Rome. Game 360’s recent slot release Magic Scarab is immediately available to Unibet.it alongside premium NextGen Gaming titles including DoublePlay SuperBet™, Gorilla Go Wild™, and the recently launched Glorious Empire™.

NYX OGS™ is already live with Kindred in multiple regulated jurisdictions including the UK, Romania and Denmark as a result of the long standing partnership between these businesses.

Andrea Guzzon, General Manager for Game360, commented, “NYX Gaming Group is excited to see this initial launch of games to Unibet in Italy; a development that significantly expands our global relationship with a key partner in the Kindred Group.”

Fredrik Kjell, Head of Gaming for Kindred Group, added: “As part of our efforts to improve and expand Unibet’s product portfolio in Italy, it was important for us to offer NYX OGS™ games to our customers, which have performed strongly in the other jurisdictions we operate in. We are very familiar with NYX’s quality content, and are thrilled to have partnered with them once again.”