Leicester Tigers launch new app with LeoVegas

Business News

Leicester Tigers are excited to unveil the club’s new app for fans ahead of the 2017/18 Aviva Premiership season.

After welcoming more than 340,000 rugby fans to Welford Road last season and recording the club’s highest-ever average home attendance, Tigers’ fully interactive app will bring supporters even closer to the action.

The app is the latest addition to the 10-time English champions’ digital offering for fans, and follows the launch last month of the club’s new look website LeicesterTigers.com.

Supported by online betting company LeoVegas.com, the club’s official partner, the app works in sync with the new website meaning fans can receive all the latest news stories, video content and team updates in their pocket.

Designed in Tigers’ world-famous green, white and red colours, fans will also have access to Matchday Live feature, which shares pre and post-match analysis, real time text commentary and Opta game stats keeping supporters up to date with all the latest on matchday.

Fans can also get involved in the club’s #TigerHunt campaign – which encourages supporters to share their photos in Tigers colours – by uploading and sharing their photos with Tigers. They can also share pictures on Welford Road matchdays to be used on the big screens and there is also a hidden feature within the app for fans to discover!

Chris Rose, head of brand at Leicester Tigers, said: “We had great feedback on the new website and so we’re eager to see what fans will think of the Tigers app.

“With such a huge following around the globe, it’s important that we can reach all our fans and with the app’s smart and immersive platform we hope fans will enjoy its features for seasons to come.

“A big thank you to LeoVegas.com whose support has been unprecedented in updating the app. We’re encouraging fans to get involved as much as possible by sharing their photos of themselves with friends and family on matchday, so we can’t wait to see the response when we kick off the season on September 3.”

Jon Sinclair, head of UK & Ireland at LeoVegas.com, said: “We’re a recognised leader in mobile gaming apps so we’re thrilled to see the Tigers launch their app and we hope the fans enjoy its features. Tigers have such a passionate and global fanbase, so it’s great to be able to interact and engage with them on a whole new level.”

Beth Gavin, account manager at digital agency Clock, who have created the app, added: “The app works in time with the new website, which means that even more content can be shared with fans. While the website will still be the go-to platform for the majority of Tigers content, the app will offer an interactive way for fans to get involved.”

The new app is available for FREE for fans to download from the Apple App Store and Google Play Store and is fully compatible with iOS and Android devices.

If you downloaded our previous app, this is now redundant and, depending on your settings, the new app will automatically update. If not just simply type Leicester Tigers into the app search box and our new app will appear.

The app provides an age restriction so the user confirms whether this applies to them or not when opening the app for the first time. The app will also ask users to provide their age when downloaded, in order to ensure that specific betting messages are not delivered to under-18s. Users will still be able view the LeoVegas.com branding.