Scientific Games Names Leigh Nissim Managing Director, B2B Interactive

Business News

SG Games has today announced the appointment of Leigh Nissim as the Company’s Managing Director, B2B Interactive with responsibilities for overseeing the Company’s Remote Game Server (“RGS”) and SG Universe businesses. He will be based in London, England with global responsibilities.
Nissim brings extensive online gaming experience to this role, including proven expertise and success in overseeing sales, operations, account management, marketing, new market launches, product strategy, and forging new partnerships.

Scientific Games Group Chief Executive Barry Cottle said, “We are thrilled to welcome Leigh Nissim to the SG Interactive® team and look forward to leveraging his experience, passion, and business savvy to take our RGS and SG Universe business to the next level. We are confident that under his leadership, our B2B business will continue to grow at an accelerated rate as we focus on delivering an exceptional player experience through our leading library of online and mobile interactive games.”

Most recently, Nissim served as Chief Executive Officer of NEKTAN PLC, a publicly traded B2B mobile gaming solutions and services provider leading global teams across sales, technology, finance, player acquisition, and retention — significantly growing revenues and player volumes.

Before NEKTAN, Nissim served as IGT’s Interactive Global Commercial Director, with responsibilities for the company’s interactive real-money wagering business – overseeing business strategy, product direction, and marketing.

Earlier in his career, Nissim held a number of high-level positions in the online gaming industry, including Global Commercial Director and UK Managing Director for SwiftStake Technologies, a retail marketing and customer selling solutions provider to regulated lottery markets and sports betting sectors; Commercial Director for GTECH G2, an online gaming and services provider; and Managing Director at St. Minver Ltd., a company offering fully managed ‘white label’ gaming services — acquired by GTECH in 2008. Nissim holds degrees in Business and French from the University of Birmingham in Birmingham, England.

Nissim said, “I’m delighted to join Scientific Games at an exciting time. The Interactive business has positive momentum, and I’m looking forward to leading the teams across our global business to contribute to the Company’s continued growth and success.”

Scientific Games Interactive RGS business has one of the broadest portfolios of licensed and original player-favorite content in the industry, with a library of more than 120 interactive games in 26 languages delivered in six regulated territories to more than 70 partners through the world.

The Company’s B2B white label SG Universe product suite features multiple platforms that empower 40+ land-based casino customers to increase engagement with their players at home, on-the-go, and during each visit to the casino floor. Key components include the Mobile Concierge platform, an award-winning suite of more than 150 unique marketing features; and the Play4Fun Network™ platform, a social casino anchored by player-favorite slots and table games from the Bally®, Barcrest®, Shuffle Master®, and Williams® game studios.

Jordan Levin, who has been part of the Company’s Interactive leadership team since 2012, will now move into a full focus on corporate development, mergers and acquisitions, and driving key strategic initiatives for Scientific Games.