Sky Bet & Dribble announce partnership

Business News

Sky Betting & Gaming has partnered exclusively with Dribble, the daily fantasy football betting game. Dribble’s unique game allows players to win cash every match day by betting on their fantasy teams. The exclusive partnership will look to combine Sky Bet’s market leading brand with Dribble’s fresh take on fantasy to spearhead the DFS industry.

Dribble’s proposition is firmly aimed at the casual players who might find other DFS experiences intimidating and confusing, there has also been a focus on providing another, additional experience for the seasoned fantasy players who play on traditional season long Fantasy providers.

With the above taken into account, the game has been designed to give users a fair chance of winning, offering 1v1 Drafts or Dream Team contests against a small pool of opponents. Users build a 5-aside team from any Premier League, Champions League, FA Cup, League Cup, MLS or international games without a budget. On top of the Draft & Dream Team games, Dribble offers cash prizes for the top five players on the leaderboard each month, adding extra competition for the best players.

Dribble is currently available on iOS and will be available on Android and the web soon.

Nicholas Wright, CEO of Dribble, said: “Imagine it’s Monday Night Football & you’re sat at home with a pizza on the way. You open Dribble on your phone and spend a couple minutes drafting a team against another punter. It really keeps you on the edge of your seat when the game is on and the scores are updating live on your phone.”

“Having a household betting name like Sky Bet behind us shows that a game where fantasy players are actually rewarded for playing is the way forward,” continues Nicholas. “This is a big win for daily fantasy in the UK & we’re excited to work with such a forward-thinking brand that challenges the betting space” he finishes.

Ted Moss, Managing Director – Sky Bet, of Sky Betting & Gaming, said: “We’ve been watching the Daily Fantasy market flourish in the US, this will be our way of understanding how big this type of product could be on our shores. Dribble’s product has certainly impressed and we are hopeful of a fruitful partnership”

Joe Mirtaheri, Head of Sky Games, of Sky Betting & Gaming, said: “Dribble’s fresh and disruptive approach to Fantasy Football has really impressed both early users and internal staff. I’m extremely excited to see how our partnership grows as we further understand the UK and international market and create amazing experiences for users. This will complement the current Sky Games offering of: Soccer Saturday Super 6, Sky Sports Fantasy Football, Sky Sports Fantasy Six a Side and Sporting Life Pick 7.