Sheffield Wednesday announces new betting partnership with Ladbrokes


Sheffield Wednesday are delighted to welcome leading bookmaker Ladbrokes as its new In-Stadium Betting Partner.

The deal will see Ladbrokes, the fastest growing multi-channel betting and gaming brand in the UK, providing betting services at Hillsborough on every matchday.

The partnership will also give Ladbrokes a prominent presence on the Owls’ official club website and social media channels to support betting activity prior to all games, as well as a package of advertising and branding opportunities, including LED advertising, Giant Screen advertising and offline in the matchday programme.

As part of the partnership, Wednesday fans will be able to access exclusive Ladbrokes offers and promotions throughout the season. Through its association with the Owls, Ladbrokes aims to further strengthen its position as one of the biggest sports-betting brands in the market.

Joe Palmer, Chief Operating Officer at Hillsborough, said: “Ladbrokes is one of the UK’s longest standing betting companies and a hugely recognisable high street brand.

“We are delighted to embark on this partnership as it represents a reflection of where Wednesday are heading as a brand itself. We believe Ladbrokes will contribute greatly to the In-Stadia betting experience for our fans and look forward to working together.”

Ladbrokes Head of PR, Jessica Bridge, added: “We are very excited at Ladbrokes to be forming this dynamic partnership with Sheffield Wednesday FC as they embark once more on their mission to be promoted to the Premier League. It promises to be an exciting season ahead for the club and we would like to wish the head coach, the players and all the fans the very best of luck.”