McGregor strikes deal with Betsafe

Business News

Betsafe giving odds of 49/1 that Conor McGregor will defeat Floyd Mayweather on the 26th August to all new customers.

Fans can win a trip to Las Vegas to watch the fight in style, on board the ‘Notorious Airways’ private jet
As part of a wider partnership, Betsafe also tie up with The Mac Life to support their ongoing content-led approach

Known worldwide for premium sponsorships and innovative campaigns, the online bookmaker and gaming company, Betsafe, has announced it has signed UFC star, Conor McGregor, as an EU Ambassador, just  weeks ahead of the Mayweather V McGregor fight in Las Vegas on 26th August.

With Floyd Mayweather having made 5 trademark applications around the 50-0 record, McGregor is determined that Mayweather’s record will not proceed beyond 49 wins. To this end, Betsafe is offering odds of 49/1 to all new customers that the Irish star will be victorious.

McGregor and Betsafe have also teamed up to create ‘Notorious Airways’, an exclusive private jet service to fly competition winners to the most-talked about fight in history and receive a taste of the McGregor lifestyle.

Speaking about the partnership, Conor McGregor said: Today I’m happy to announce that I’m partnering up with Betsafe. It is an honour for me to be an Ambassador for this great brand. Although real gamblers know the odds are stacked against them, we also know that passion overcomes the odds.”

The sponsorship with Conor McGregor will run for the next 18 months across Betsafe’s EU territories. Betsafe branding will appear on McGregor’s shorts for the upcoming Mayweather fight, and a variety of exciting activations will bring Betsafe customers closer to the UFC star over the coming months. Famous for engaging fans, Betsafe will use the sponsorship to create exclusive and innovative content, while also offering them bespoke betting offers.

Speaking about the partnership with Conor McGregor, Nicola Fitton, Managing Director at Betsafe, said: “We are delighted to announce our new partnership with Conor McGregor. Conor is one of the biggest athletes in the world today, defined by his extreme talent, work ethic and personality, which are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no sports star in the world today that both inspires and embodies passion as much as Conor.

It’s a pleasure to be a part of Team McGregor and we very much look forward to being in his corner over the next 18 months.”

Conor McGregor joins Betsafe’s growing sport sponsorship roster, which includes Manchester City, Tony Bellew, Jimi Manuwa, Cage Warriors, and Saracens.