Usain Bolt links up with PokerStars for world’s fastest poker game

Business News

Following Usain Bolt’s retirement from his spectacular athletics career, the fastest man on the planet has brought his record-breaking speed to the fastest poker game in the world for a special edition of Zoom poker at, a brand of The Stars Group.

The Zoom Usain Bolt Edition is a literal game-changer: It’s the first time PokerStars has launched celebrity-branded tables.

The charismatic star who redefined speed brought his glorious career to an emotional and high profile close at the World Athletics Championships in London this weekend. The Jamaican, who has been an inspiration to millions of people around the world, has now turned to poker to satisfy his need for speed with the PokerStars Zoom Usain Bolt Edition, which launched today.

Zoom Usain Bolt Edition provides a fast-paced poker format where your opponents change every hand, which means less waiting and more action. When playing Zoom each player is pitted against a pool of players rather than the fixed opponents sat at one table. Players can fold at any point when facing a bet and can even click Fast Fold to get back into the action at a new table faster. A series of special Road to Glory challenges that reflect Bolt’s historic career has also launched today and will award individual prizes of up to $15,000. More information about Zoom Usain Bolt Edition promotions can be found online.

Bolt’s new challenge.

“I’m very excited to bring my special edition of Zoom to my fans and poker players around the globe,” said Bolt. “It is a non-stop poker game, which is fun and competitive. I hope everyone enjoys it.”

PokerStars Director of Marketing David Carrion said, “Zoom is the world’s fastest poker game and is one of the most popular games as it gives a fast, intense poker experience and that adrenaline rush. Usain Bolt is the ideal fit for this game and having the world’s greatest sprinter on board will bring a whole host of players to the game.”