Business News

One of the leading providers of fantasy sport across Europe, Comunio, has kicked off its pre-season build up by signing a transfer deal that will see Sportradar, a global leader in understanding and leveraging the power of sports data and digital content, power their player performance scores across the top European leagues starting this summer.

Comunio provides fantasy football leagues based on ten of the top European competitions, including the UEFA Champions League, the top two divisions in Spain and Germany, as well as the top leagues in France, Italy, England, Portugal and Turkey. Fans from a range of European countries, including Spain, Germany, England and France can enjoy assembling fantasy teams from across any of these ten competitions and testing their expertise.

When the 2017-2018 season kicks off, those player performance scores will be based on Sportradar’s Player Performance Index. This Index, which is just one solution in Sportradar’s suite of Premium Soccer products, marries a whole new level of performance data collection across the most important competitions in Europe with a sophisticated, in-house developed objective algorithm that crunches and weights all of those data points to generate an incredibly accurate performance score.

Speaking about the tie-up, Comunio CEO Fabian Loschek said: “The members of our fantasy football sites across Europe are some of the most passionate, knowledgable and discerning football lovers there are. Some spend a lot of time and energy researching and weighing up their line ups. We love and share that level of dedication. That is what drove this deal. We wanted to provide a level of performance data and analysis that would match the attention to detail of our users. Sportradar’s Premium Soccer is a game changer that records over 100 types of microevents per match, evaluates their quality, weights their overall importance and then uses a sensitive algorithm to generate a deeper piece of analysis. I can’t wait for the season to kick off and our thousands of users to experience a whole new level of engagement in the leagues they follow and love”.

Sportradar’s Digital Sport head of Business Development James Heneghan added: “In a summer of big signings, this, for us, is a hugely important one. Comunio’s faith in our product, our processes and our attention to detail is a powerful endorsement for us as we know how demanding they are on behalf of their users. At Sportradar, we challenged ourselves to look deeper into performance to provide scores and other data-driven solutions that really provide a more complete picture. Fans nowadays want a level of engagement and insight that was impossible just years ago, but we are proud to meet and exceed that demand with our Premium Soccer offering and our partnership with Comunio”.