Lottoland Relaunches Affiliate Programme with Income Access


Lottoland, a Gibraltar-based online lottery brand allowing players to wager on a range of international jackpots, has relaunched its affiliate programme in partnership with Income Access, Paysafe’s iGaming-focused marketing software and services provider. The revamped Lottoland affiliate programme has migrated to Income Access’ award-winning affiliate platform.

Founded in 2013 and licensed by the UK Gambling Commission and Gibraltar Betting & Gaming Association, Lottoland allows players to bet on the outcome of some of the world’s largest lottery draws. Accessible in seven languages as well as English, the brand features transnational European lotteries EuroMillions and the EuroJackpot; American lotteries PowerBall and MegaMillions; the UK Lotto; the German national lottery; the Swedish national lottery; four Australian lotteries; and various other national lotteries in Europe, Asia and Latin America.

In April 2017, Lottoland added WorldMillions to its offering. The brand’s first independent lottery product offers players the chance to win guaranteed jackpots of up to £100 million twice a week.

In addition to its core lottery wagering offering, Lottoland boasts a wide range of online scratch card and instant win games. The brand’s featured scratch cards include Atari® Star Raiders, Instant Millionaire, and Everyday Payday, while EuroMillions Instant and Keno Play are among Lottoland’s instant-win titles.

Through the Income Access software’s integration of Lottoland’s affiliate programme, affiliates can now promote this cutting-edge iLottery brand. Winner of eGR’s B2B ‘Affiliate Software’ award four times since 2013, the Income Access platform features state-of-the-art ad targeting capabilities based on geo-location, language and other criteria. The revamped Lottoland affiliate programme offers affiliate a revenue share commission structure of between 25% and 35% depending upon net revenue.

James Dominique, Senior Affiliate Manager at Lottoland, said: “We have chosen to relaunch our affiliate programme on the Income Access platform, given the company’s strong reputation in the affiliate marketing space. We are impressed by the Income Access technology and the data our affiliate managers will now have at their fingertips, allowing our team to be more strategic when running the affiliate programme and improving our overall marketing ROI.”

Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, said: “Lottoland is one of the most important global brands in the growing iLottery betting vertical, so we’re excited that the brand has chosen to relaunch its affiliate programme on our software. Given the brand’s focus on a range of multilingual international markets, our platform’s sophisticated ad targeting will ensure Lottoland’s global growth continues in 2017 and into 2018.”