Inter Milan partners with Bwin


bwin, the leading European brand in sports betting, has signed an important partnership agreement until 2020 with FC Internazionale. The betting company will become the first Official Betting Partner and Top Partner in Nerazzurri history. 

Thanks to this agreement bwin – already in the past Jersey Sponsor of Milan and Real Madrid, Bayern Munich’s Premium Partner and Title Sponsor of the bwin, as well as of MotoGP and Euroleague Basketball – expands its portfolio of international sponsorships alongside Inter to others Top European clubs such as Borussia Dortmund in Germany and Atletico Madrid, Valencia, Sevilla and Villareal in Spain.

The agreement between bwin and FC Internazionale is of primary importance and is highly innovative: the betting company will be the protagonist of unpublished international communication by offering LIVE quotas on the board and in real time Of the games of the Club nerazzurri – as has already happened on the first day of the championship against Fiorentina – alternating with them the creativity of the now famous integrated campaign “The Race”, the Hollywood short film launched recently by the company.

Equally important and innovative will be the presence of bwin on the digital properties and social channels of the nerazzurri club, with a unique digital content strategy that includes the inclusion of the quota as a true editorial content complementary to sports information: fans of the nerazzurri will be able to In fact, to display, for each day of Serie A and for every Inter match, all bwin odds and updated match statistics, promotions and special offers thought for the occasion. The innovation of this partnership will nevertheless be able to get married in the best with the tradition and culture of the nerazzurri club and its history, in full respect of the fan and placing it always at the center of the communication project, as the new claim of bwin says:

“We are very pleased to have reached a partnership agreement with an international brand of bwin size and prestige”

“Said Michael Gandler, Chief Revenue Officer of FC Internazionale -” Inter and bwin are united by the desire to grow and affirm to the highest levels of their industry, we hope this new bond leads both to success and success. Bwin will be able to leverage the new and growing digital and multimedia infrastructures of the Club to expand its business and deliver unique and valuable content to its customers. ”

“We are proud to announce this partnership with L’Inter. Bwin has historically always supported and sponsored those clubs that have come right into the heights of international football ” states Moreno Marasco , Country Lead and Member of the Board of Directors of bwin Italia – “In addition to the Italian concessionaire of the Customs and Monopoly Agency, bwin is a founding member of the ESA: therefore we consider a privilege to be chosen by Inter First partner of our product category. This collaboration highlights our closeness to the world of sport and its values. After these first two league days, do we believe that this year’s season will be announced? Sparkling and we will be happy to live it alongside a team like Inter. “