Nationally recognized neuroscientist Dee O’Neill will provide a keynote address, titled “Maximize Brainomics: The Economic Gains From Advancing Innovative Thinking” to the gaming industry on Thursday, October 5 9:00 a.m. at Global Gaming Expo (G2E), presented by the American Gaming Association (AGA) and Reed Exhibitions.

Celebrated for her research into how to maximize cognitive potential, O’Neill will explain how attendees at G2E may improve innovative thinking to lead to additional, bottom line, economic success. O’Neill leads the Brain Performance Institute’s Corporate Strategic Memory Advanced Reasoning Training (SMART) program at the Center for BrainHealth at the University of Texas at Dallas.

“We are incredibly excited to have Dee speak at G2E to provide a scientific perspective on how we as an industry can become better innovators,” said Geoff Freeman, president and CEO of the AGA. “Dee’s expertise and unique approach to the business world will offer attendees a completely different viewpoint than what we’ve traditionally had at the show.”

O’Neill is best known for her ability to helpindividuals and teams enhance how they think, work and live through the Center for BrainHealth’s high-performance brain-training SMART program. The program is based on more than 25 years of scientific study by cognitive neuroscientists and research clinicians.

New to G2E this year, the keynote addresses will take place on a special stage in the Integrated Resort Experience on the trade show floor.