Sky Betting and Gaming Stops UK Affiliate Programme


Sky Bet closed its programme, citing changing regulatory requirements.

In a statement that suggested Sky Bet was anticipating new rules in the currently unregulated sector, the company said: “The regulatory landscape in which the industry operates is developing and maturing and operators are experiencing increased obligations regarding their regulatory responsibilities and level of compliance.

“In order to operate in a compliant manner, we feel that operating the [affiliate] programme is no longer viable and that managing the output of affiliates presents a significant risk to our business from a regulatory perspective.”

Charities and pressure groups welcomed the move and called for others to sever their ties with the so-called tipsters.

While some conduct their business legitimately, others are alleged to deliberately mislead those who have come to trust them after they have built a rapport by showing evidence of occasional wins and by having an approachable tone.

To access the operator’s tips, followers must sign up with the particular bookmaker or casino to which the vendor is affiliated. They often advertise free bets to lure in new users. However, users often have to make up to 35 bets before any winnings can be withdrawn.