Betgenius partners with Sportcast for game-changing ‘BetBuilder’ product

Business News

Betgenius and Sportcast have joined forces to offer sportsbook operators the most compelling and user-friendly pre-match betting experience on the market today.

By combining a slick interface with instant pricing driven by the latest technology and machine learning methods, BetBuilder revolutionises pre-match betting by enabling punters to instantly build accumulators made up of dozens of different player, team and event markets within the same game.

The fully-automated product takes single event accumulators – the hottest trend in sports betting – to the next level, with the most complete and advanced solution for operators and customers alike.

The first wave of leading sportsbook operators will be launching the product, which will feature all major sporting events globally, this month.

Matt Stephenson, Managing Director at Betgenius, said: “BetBuilder takes the already popular single game acca experience to a completely new level. With a huge focus on UX, the product blurs the lines between pre-match and in-play betting, allowing punters to create their own narrative around any given fixture and to watch that story unfold as the match goes on.”

Ryan Coombs, Commercial Director at Sportcast, said: “We are delighted to announce our partnership with Betgenius and to bring BetBuilder to the market. Thanks to social media the single event accumulator has been born and we now believe it is time for BetBuilder to redefine personalisation and give customers a fresh new betting experience.”