Perform adds professional commentary services with ICS

Business News

Professional commentary services with Independent Content Services Ltd (ICS) complements Perform’s Custom Betting Commentary product.

Following last month’s launch of Custom Betting Commentary with Unibet, Perform has partnered exclusively with ICS, to offer clients professional betting commentary through its Custom Betting Commentary product, on any match available in Perform’s live streaming portfolio (20,000+ per year) and in any language.

Custom Betting Commentary allows clients to deliver personalised messages, betting trends and insight to customers watching live streamed sport on their platform in real-time. The commentaries can be added from anywhere in the world, as the service requires only an internet connection and is delivered through a simple online user interface.

The exclusive deal with ICS allows bookmakers, who may not currently have the resources to deliver the commentary themselves, to deliver compelling bespoke commentary content to their audiences, via ICS’s skilled sports broadcasters and reporters. Furthermore, ICS will use OPTA data to add depth, context and statistical credibility to the commentaries.

John Harlow, SVP Betting said, “We are delighted to have partnered with ICS. Our clients have been really excited about being able to communicate with their customers, using OPTA statistics married up to their own messaging and markets to enhance the in-play betting experience.

Ian Holding, founding director of ICS, said: “The opportunity for bookmakers to now broadcast their own bespoke commentary service as part of this new streaming solution is a hugely exciting one. Perform are industry leaders in providing live streams as part of the successful Watch&Bet service, whilst ICS employ a large team of specialist broadcasters who properly understand live betting.”