Sky Betting & Gaming has today launched its new SB&G CoLab programme, inviting startups and small businesses to partner with the company to tackle some of its key business challenges and opportunities.

SB&G CoLab will open its doors to offer startups and small businesses the chance to pilot and test their products inside a leading betting and gaming brand.

The 11-week programme will be run in collaboration with corporate innovation specialist L Marks and successful candidates will be mentored by senior SB&G business leaders and product experts. Startups will have access to office space in Leeds to develop their ideas and L Marks and SB&G will provide potential investment opportunities.

Commenting on the launch of SB&G CoLab, Andy Burton, CTO of Sky Betting & Gaming said: “The best and brightest in our sector work at Sky Betting & Gaming but we know we don’t have a monopoly on great ideas. By opening our doors to partners from all over the world we hope to uncover some amazing innovations and do our bit to attract start-ups and entrepreneurs to Yorkshire.”

L Marks works with some of the UK’s best known brands, including John Lewis, International Airlines Group and EDF Energy. Chairman Stuart Marks said: “We are excited to be working with Sky Betting & Gaming to discover new products. SB&G is a brand leader in this space, making this a unique opportunity for startups to learn from and test their products with a world class team. We can’t wait to see what’s out there!”

As part of SB&G CoLab, Sky Betting & Gaming is looking for pitches which deliver innovation solutions and products in five categories.