Paddy McGuinness the new face of Jackpotjoy


Jackpotjoy, the world’s largest online bingo operator, has announced that Paddy McGuinness will succeed ‘Queen of Bingo’ Barbara Windsor as the company’s new ambassador.

The popular entertainer will feature in Jackpotjoy’s integrated advertising campaign that builds through a series of content on TV and online.

The campaign advert was first aired on Thursday 14th September, and features Paddy decorating his home with royal-themed merchandise as he celebrates receiving the final endorsement from the ‘Queen of Bingo’.

Irina Cornides, Chief Executive of Jackpotjoy, added: “We’re ecstatic to welcome Paddy on board as the new face of our latest Jackpotjoy campaign. We wanted someone who fitted well with the brand and, just like Jackpotjoy, Paddy is entertaining, fun and someone that our target audience resonates with.”

Commenting on his new role, Paddy said: “What a thrill to be Jackpotjoy’s new royal ambassador and be a part of this fantastic campaign. Bingo is in my blood. My mum used to work in the local bingo halls around Bolton and it’s a game that this country loves. As you’ll see in the advert, it was an emotional moment for me to receive the final endorsement for the legendary Barbra Windsor.”

To coincide with the launch of Paddy as Jackpotjoy’s new bingo ambassador, the leading online bingo operator has created 5,000 special edition ‘Royal Bolton’ commemorative plates which can be claimed online for free by visiting

About the Campaign.

Paddy has always wanted to be the new bingo royal. He has been preparing for the role by embellishing his home with royal-themed effects, including his own version of a royal corgi – a whippet – and a range of royal merchandise.

He is seeking approval to succeed the current Queen of Bingo and invites her to his house to show off his royal wares and receive the final endorsement from the Queen.

The campaign will develop as Paddy demonstrates his ability to bring the entertaining world of Jackpotjoy to the nation.