During the 2017/18 season, the online betting provider bwin assumes the sponsorship of football league games on Eurosport 2 HD Xtra. Discovery Networks Germany, Munich, and bwin agreed on this as part of a marketing cooperation.

Apart from the presentation of live games, the agreement also includes special forms of broadcasting in the transmissions as well as classic spots in the pre- and post-reporting. In addition, the company is represented on Eurosport 1 with spots as well as an additional rubric sponsoring in the vicinity of Bundesliga formats. In addition, various actions are planned in the digital channels. bwin has been cooperating with Eurosport for several years.

In the next four years, Eurosport will be broadcasting 30 games on Friday evening at 8:30 pm, as well as five games on Sunday afternoon at 13:30 and five games on Monday evening at 20:30. In addition, four relegation duels as well as the DFL supercup are shown. The games can be paid for via the Eurosport-Player and via the platforms Amazon Channels or HD +.