Digital Sports Tech enters Nordics with Coolbet

Sports Betting

Digital Sports Tech (DST), the award-winning provider of next generation sports betting solutions, has entered the Nordics sports betting market with its Player Props and Quick Pick Accumulators products after partnering with fast-growing operator, Coolbet.

The new product, branded as “Build Your Bet”, allows Nordic players to create and customise their own performance or proposition bets on any player and statistic for English Premier League, UEFA Champions League, La Liga, and Serie A matches, as well as NFL, NBA and the MLB via DST’s Player Props product.

Some examples of bets which can be placed include:

  • Statistical bet: Lionel Messi to have at least three shots on goal against Real Madrid
  • Combined bet: Romelu Lukaku and Sergio Agüero combined will have at least four shots on target against Chelsea and Tottenham respectively
  • Head-to-head bet: Lebron James will score more points than Stephen Curry

Additionally, Coolbet is integrating DST’s Quick Pick Accumulators (QPA) product, which provides users with an opportunity to create same game accumulators combining both player markets and the most popular match markets (e.g. winner market, or total goals over/under).

The revolutionary aspect of DST’s offering is that all QPAs will be priced instantly for the user to bet on, as opposed to waiting for an operator’s trading team to review and manually price the bet, if they decide to price the bet up at all.

QPAs is powered by DST’s state-of-the-art proprietary platform and algorithms, which analyse each customised bet or accumulator to generate accurate odds, as well as automatically resulting it.

Some examples of the accumulators which can be priced thanks to QPA include:

  • Manchester United to win, total match goals over 2.5, Paul Pogba to score and Romelu Lukaku to have 2+ shots on goal
  • Chelsea to win, Tottenham to win, Harry Kane 2+ shots on goal, Gary Cahill 4+ tackles and Aaron Ramsey to score (cross-game QPA)

Anders Karlsen, chief operating officer at Coolbet, said: “Our customers are much more statistics-driven than a few years ago, so we are delighted to offer a product where customers can use their knowledge to use and build their own bets.”

Ari Lewski, executive director at Digital Sports Tech, added: “Moving into the Nordics for the first time is a landmark moment in Digital Sports Tech’s history. It demonstrates the broad appeal in the quality of our offering from operators and players across the globe.

“We’re really excited to be partnering with Coolbet and believe this sportsbook is a great fit for our innovative Player Props and Quick Pick Accumulators products.

“We’ve been impressed by the way Coolbet has attempted to differentiate their offering as well as execute their strategy to target the next generation of customers and we’re very confident our product will greatly assist both these initiatives.”

Last year, DST unveiled its unique Player Props product, where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.

Coral launched Player Props in October last year and it is now live with Ladbrokes as well as a number of other tier one operators across the globe. It helped DST claim the ‘Best Innovation’ title at the 2017 GIA Awards, and a nomination in the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017.