LeoVegas launches a unique campaign with the search service hitta.se

Business News

LeoVegas has launched a unique campaign collaboration with the search service finder.se.

The campaign means that LeoVega’s current live odds will be available right now in the map view and search results for the large number of searches made on find.se by arenas and sports bars around Sweden,” said LeoVegas, Marketing Director at Louise Nylen.

The campaign has been developed in cooperation with hitta.se and means that LeoVega’s live odds on matches played on Sweden’s arenas or displayed on the country’s sports bars are embedded in the map function and search results on find.se.

For example, if a find.se visitor visits the Tele2 arena, this will bring LeoVega’s playable odds on the match played there right now. In addition to our live odds being linked to current matches, we also promote LeoVegas through our ambassadors on the even greater amount of searches that do not match any hits on find.se, “said Louise Nylen.

The unique campaign collaboration with finn.se is based on LeoVega’s data-driven and innovative marketing strategy, for which Louise Nylen has been nominated for Sweden’s Best Market Manager 2017 of the newspaper Resumé. The winner is corrupted on October 19th.

We are very pleased that LeoVegas has chosen this creative setup with us. Here you benefit from our large traffic combined with relevant messages that are closely linked to the content, “says Daniel Fixelius, Sales Director at hitta.se.

Found.se was founded in June 2004 and is established as one of Sweden’s largest search sites with a range of over 3.1 million individuals per week.

Campaign cooperation between LeoVegas and hitta.se is ongoing for three months.