Stoiximan, the Athens, Greece-based digital sports-betting operator, has launched an affiliate programme in partnership with Income Access, Paysafe’s digital marketing technology and services provider. Stoiximan’s new affiliate programme for its Stoiximan and Betano online sportsbook and casino brands, which focus on the Greek/Cypriot and Romanian markets respectively, will be managed using Income Access’ marketing tracking and analytics platform.

Regulated by the Hellenic Gaming Commission, the Greek national gambling regulator, Stoiximan’s flagship online sportsbook and casino sites Stoiximan.gr and Stoiximan.com.cy provide Greek and Republic of Cyprus residents respectively with online sports-betting on almost 50 different sports. These include traditional sports such as football, basketball, tennis, handball and volleyball as well as emerging disciplines like eSports. The Stoiximan brand enables pre-match betting on more than 290,000 events annually as well as live-betting on over 155,000 games.

In addition to their sports-betting offerings, Stoiximan.gr and Stoiximan.com.cy offer wagering on non-sporting events such as politics, international reality TV shows and the Eurovision Song Contest. Players based in Greece can also enjoy Stoiximan.gr’s dynamic online casino offerings, which feature over 100 online casino slots from NetEnt, including Gonzo, Starburst, and Mega Fortune.

Sister brand Betano serves the fellow Balkan country of Romania. Regulated by the country’s national gambling regulator, Oficiul Național pentru Jocuri de Noroc (ONJN), the brand provides Romanian players with an online gambling experience equalling Stoiximan’s, including wagering on over 45 different sports and an expanding selection of 110 NetEnt-developed online casino games.

The launch of the new Stoiximan-Betano affiliate programme will allow affiliates to promote these leading south-eastern European brands on a competitive revenue share basis. The programme will be managed by Stoiximan in-house using the Income Access platform, which will allow the operator’s affiliate managers to target campaigns according to players’ geo-location, language and other criteria through the software’s Ad Serving tool.

Thanassis Kanouris, Head of International Marketing at Stoiximan, said: “We chose Income Access to further improve the quality of service affiliates receive from our brands. Through the platform, we look forward to providing affiliates with the best possible solutions when it comes to brand promotion, communications, ad serving and optimizing deals.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Greece and also Romania are increasingly important European iGaming markets, so we’re excited to partner with a leading operator in both jurisdictions. We’re confident that our platform will prove instrumental in significantly improving player acquisition for Stoiximan and Betano and supporting both brands’ overall growth.”