Cherry revises its full-year forecast for 2017

Business News

Cherry AB has, prior to the release of its third quarter report, performed a more detailed analysis of development in its subsidiary ComeOn! Consequently, the Cherry Group is revising its full-year forecast for 2017, from revenue generated of approximately MSEK 2,500 to about MSEK 2,200, and profit (EBITDA) from about MSEK 480 to about MSEK 400.

The process of integrating ComeOn! has not been implemented according to plan, and the delay that occurred during the summer, combined with erroneous marketing decisions, contributed to higher costs and a weaker earnings trend than planned. On 26 October 2017, a new management team was appointed with extensive experience from establishing ComeOn! as a market leader. The new management has initiated the steps necessary to improve the company’s earning capacity and efficiency.

“Naturally, I am disappointed that ComeOn! has not developed as well as we previously assessed. In the Online Gaming business area, the integration process has not been implemented efficiently as a consequence of the previous management’s poor focus on business. Thus, a new management team was appointed, consisting of people with the experience, market insight and control required.

The Online Gaming business area, with ComeOn! as its largest unit, has during the last twelve months increased its proforma revenues about 11 percent, however we are convinced that the company is capable to bring stronger growth with increased profit. We have a clear idea of what immediate actions are required, including cost reductions and focus on growth. The other business areas in the Cherry Group continue to develop well, with good cost control and well-balanced investments,” says Anders Holmgren, CEO of Cherry AB.

Preliminary figures for the Cherry Group: revenues and EBITDA for the third quarter of 2017 The Cherry Group’s revenues for the third quarter are estimated at around MSEK 567 (214) and EBITDA for the period is estimated at MSEK 112 (31). The EBITDA margin for the period is estimated at about 20 percent (14).