The Stars Group reignites #gameon challenge between Kevin Hart and Usain Bolt


The Stars Group Inc. launched the next phase of its PokerStars marketing campaign #GameOn this week, reigniting the poker-based feud between international funny man Kevin Hart and sporting legend Usain Bolt. This time, Hart and Bolt are joined by Team PokerStars Pro Daniel Negreanu to face-off in #GameOn challenges designed to test the core qualities and skills of poker, including reading opponents, emotional control, and bluffing.  

In the first #GameOn video of the new social media series, the global superstars are put to the test by Negreanu, who is the all-time live poker tournament leader with $34.3 million in earnings, to see who can maintain emotional control the longest while sitting in an ice bath. The new challenge follows the first #GameOn installment, which launched earlier this year with the pair trying to outsmart each other in a series of social media videos where they sought to out-do each other with social media posts.

The #GameOn series will culminate in a heads-up battle between Bolt and Hart at the PokerStars Caribbean Adventure (PCA) this coming January, where hundreds of poker players from around the world will converge on the Atlantis Paradise Island Resort in The Bahamas from January 6–14. Tournament buy-ins range from $160 up to $100,000 for the Super High Roller.

“Usain may be a quick thinker but let’s see what happens when he’s taken away from the track,” said Hart. “If I were a betting man, I’d say I’ll be the one celebrating in the sun in January. It will be so easy, like taking candy from a baby.”

Usain remains confident, however, saying, “Kevin may be the funniest, but jokes are not going to get him anywhere against me at the poker table. I know how to keep my cool under pressure and that’s what it takes to win, my friend.”

“#GameOn is another example of our global marketing commitment to continue growing the game of poker and highlighting the fun and social nature of the game, said Eric Hollreiser, Vice President of Corporate Communications of The Stars Group. “It’s great to see the how the smarts of a poker battle play out between these two greats while reaching out to players new and old.”