Betgenius, the leading supplier of sophisticated sportsbook data and technology services to regulated bookmakers and lotteries globally, has been selected by Italian operator Sisal to power a highly targeted digital acquisition campaign for its Matchpoint sports betting brand.

The multi-faceted campaign sees Sisal harness Betgenius’ iGaming-specific programmatic trading desk, as well as its unique dynamic creative services, to drive conversions with personalised and highly relevant messaging.

Betgenius runs the largest programmatic trading desk developed solely for sports betting and iGaming operators in the world. Its advertising is driven by real-time sports data, allowing its partners to display engaging content such as live odds and scores within dynamic creative formats.

Marco Tiso, Director Online Gaming Business Unit at Sisal, said: “In the ultra-competitive Italian sports betting market, it is vital to acquire and retain customers strategically. By partnering with Betgenius we can be sure of targeting the right customers, with the right message, at the right time.”

Matt Stephenson, Managing Director at Betgenius, said: “As experts in helping sportsbook and casino brands deliver creative, effective campaigns that build meaningful connections with their customers, we are excited to see the results of our partnership with Sisal.”