Since several years the mybet Group operates a successful B2B sports betting offering in Ghana in cooperation with a local partner. Already more than 120 mybet branded land-based betting shops are in operation in Ghana.

This business is one of the main reasons for the growth achieved in mybet Group’s group segment B2B. Now the local partner expands his offering in cooperation with mybet: Henceforth customers from Ghana are able to bet on sports results online at www.mybet.com.

“Due to a rapid growth, the mybet brand used by our partner has become one of the market leaders in sports betting in the country. Now we want to expand on this success together with our partner. From our perspective there is currently no online sports betting offering in Ghana that is able to compete with the quality and safety of mybet. Therefore we are convinced that the mybet brand can reach market leadership in Ghana in the mid-term,” said Markus Peuler, CEO of mybet Holding SE.

The Management Board is expecting the online business to have a significant positive effect on the economic development of the group segment B2B within a few months only. Thus, in addition to the B2B activities in Austria already started in August, mybet Group’s very profitable group segment B2B gains another growth driver.