iSoftBet expands into Africa and LatAm

Business News

Leading online and mobile casino content provider, iSoftBet, continues to execute on its international expansion plans after entering markets in Africa and Latin America for the very first time.

This has been achieved via a new partnership between iSoftBet and award-winning multi-national technology provider BtoBet, with iSoftBet integrating its entire suite of branded and original games into the supplier’s platform.

The partnership means that operators in Africa and Latin America now have access to iSoftBet’s top-performing slots and table games, which include titles such as Eye of the Amulet, Paranormal Activity and Platoon.

iSoftBet develops all its new titles in its state-of-the-art HTML5 framework, Pulse, which means they can be launched simultaneously on desktop and mobile, with the same engaging and immersive experience provided to players as on desktop.

The supplier has also converted its most popular, top-performing slots into Pulse, so that players can enjoy their favourite games in a fresh, modern and more user-friendly interface.

Michael ProbertHead of Business Development at iSoftBet, said: “We are always looking to grow our presence in regulated markets around the world, and this deal with BtoBet opens the door for us in Africa and Latin America.

“These new and emerging markets offer plenty of upsides for online gambling operators, and we believe our popular games will be a huge success with players across both regions.

“BtoBet is well established and has a huge amount of experience working with operators in Africa and Latin America, and we are delighted to have joined forces with them.”

Maja Janevska, Integration Manager at BtoBet, said: “We are committed to offering our operator partners the best games in the market, and iSoftBet has a portfolio packed full of blockbuster titles that are proven player favourites.

“The integration process has been smooth and seamless, and takes our game portfolio passed 3,000 titles. We believe iSoftBet’s games will be a big hit with our operators and their players, and look forward to receiving their feedback.”

Alongside its own proprietary original and branded games, iSoftBet offers more than 1,000+ titles from the likes of Playson, Realistic Games and Habanero via its powerful Game Aggregation Platform.

Each of iSoftBet’s products is created to ensure that it meets industry standards, with a combination of innovation and experience providing world class gaming software to the company’s partners.