Mission complete as ORYX and Kalamba deal delivers strong results

Business News

ORYX Gaming has expanded its content portfolio by agreeing a development and licensing deal with slots and casino content creator Kalamba Games.

The international games studio’s content has recently been made available on ORYX’s RGS platform and has been performing brilliantly. One of the major contributing factors to the positive results has been thanks to Kalamba’s unique in-game Mission features and revolutionary promotional tools.

These are designed to drive player engagement, retention, increase deposit frequencies and deliver reliable revenue streams. Operators now also have the opportunity to create the kinds of promotions that were never previously available.

With the Mission feature, players are completely immersed in the action as they must collect different symbols or hit a number of features for a chance to win massive payouts. There are three different Missions for players to explore and progress can be saved, so players will always be encouraged to come back for more fun!

Alex Cohen, COO and Co-founder said: “Kalamba Games has a vision to create the world’s most engaging slots. We have built a new framework that works seamlessly across all channels and we have the agility to scale easily. We found a great partner in ORYX that enables us to build the games and the promo tools at a highly competitive pace. Integrated features like Missions, also give our partners the ability to run many new types of acquisition and retention initiatives, that are designed to improve important metrics. We will be bringing a regular dose of interesting features over the coming months, so we are just at the beginning of an exciting year ahead.”

Matevz Mazij, ORYX Gaming CEO said: “ORYX understands the importance of providing the best player experience possible and adding Kalamba’s games helps us achieve our goal. The Mission feature and the in game promotional tools not only provide an extra layer for increasing player engagement and more win opportunities, but help our operators build successful businesses around conversion and retention.”

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