888 Poker goes live in Italy

Business News

888 is still betting on Italy with poker.

“The game starts now!” It is with this claim that the online gaming giant 888, the second most important poker site in the world, presents on the Italian market its “poker” that is added to casino games and sports betting.

The new 888poker.it brand is available starting today, on all platforms – iOS and Android – where players can rediscover the pleasure of the game in a safe and guaranteed environment.

The challenges will be for all budgets. As a welcome 888 will give its customers a bonus of €8. Also during the first month it will be possible to participate in freerolls, tournaments where access is free, with a prize pool of 5,000 euros each day.

Itai Pazner, 888 Holdings operating manager said, Italy is a natural step in the global strategy of specialization in regulated markets. Pokeris is not a new product for Italians but we want to offer the market a new cool style that brings amusement to all types of players both amateur and professional to offer a unique gaming experience In Italy, in a safe and fun environment, 888 players will be offered vertical, sports bets, casino games and poker without the need to open other windows “.

At the launch, 888poker.it will start with an advertising campaign, which will have as Tag Line “The game starts now”, on the major television channels and on numerous newspapers.