iSoftBet ready to rock at ICE

Business News

Leading online and mobile casino content provider, iSoftBet, is set to pull back the curtain on a raft of new products and innovations at next month’s ICE Totally Gaming.

After the success of its most recent title, Eye of the Amulet, the supplier will launch three new blockbuster slots – Legend of Loki, The Dalai Panda in Europe and Mystery of Long Wei – over the three-day exhibit, which runs from 6th-8th February 2018 at London’s ExCel.

Each of its new games boasts sleek graphics, authentic sound and innovative gameplay. The supplier’s latest slots are developed in its state-of-the-art Pulse framework, launching simultaneously across desktop and mobile.

iSoftBet will also be showcasing a new marketing tool that allows operators to better engage players via in-game competitions, leaderboards and unlockable achievements based on actions or symbol combinations.

The new tool is available across iSoftBet’s portfolio of original and branded content, as well as the third-party games offered via its powerful Game Aggregation Platform, which includes slots from the likes of Ainsworth, Habanero and Elk Games.

Michael ProbertHead of Business Development at iSoftBet, said: “We are thrilled to be returning to ICE once again, and to be launching three new games and our latest marketing tool to delegates.

“Our new slots pack a punch through bold graphics, innovative math and mechanics, and new and exciting in-game features. We can’t wait to show them to operators, who will also have the chance to spin the reels themselves.”

Make sure to visit the iSoftBet stand – N5-240 – where delegates can chat with senior members of the iSoftBet team, try the supplier’s games and products, and sip cocktails named after its latest game releases.