Ipswich Town have agreed a three and a half year shirt sponsorship deal with Daub Alderney Ltd, part of the Stride Gaming group.

The partnership will see the brand, ‘Magical Vegas’ emblazoned on the front of all Town’s first-team shirts from next season until the end of the 2020-21 campaign.

The deal will also see the Magical Vegas logo replace the Marcus Evans Group logo on Town’s red away shirt only for the remainder of this season.

Supporters who have purchased an adult away shirt for this season can have the Magical Vegas logo overprinted on the shirt free of charge at the Planet Blue store. This service is not available immediately but will be put in place as soon as possible and will be publicised through the Club’s normal media channels.

Those unable to get to Planet Blue in person can use a postal return option that will be put in place by the Club. Again, full details will be confirmed in the near future.

All shirts at children’s sizes will continue to carry the Marcus Evans Group logo for the rest of this season but will not feature the Magical Vegas logo next year in line with Football Association guidelines.

The agreement, which will net Town close on £2m over the duration of the contract while a Championship club, will see the end of a 10 year run as shirt sponsors for the Marcus Evans Group.

“A lot of hard work has taken place on both sides and it’s the start of an exciting new partnership,” Town MD, Ian Milne, told the Club website.

Town’s Director of Sales, Rosie Richardson, added: “We’ve been working on this agreement since the autumn and we are all delighted it has come to fruition.

“Magical Vegas is an exciting brand and we look forward to a new era of shirt sponsor at Ipswich Town Football Club.”

Konstantinos Veletas, spokesperson for the Stride Gaming group, said: “We are delighted to be working alongside such a prestigious football club as Ipswich Town.

“It’s a thrilling new venture for us and we are looking forward to a very successful partnership over the next three and a half years.”