sponsors Afternoon’s on 4

Marketing, the UK’s leading online bingo brand, has signed a new media deal with British commercial television broadcaster Channel 4.

The sponsorship will see the online bingo operator appear on daytime TV every weekday between 2pm – 6pm on Channel 4, with the deal running from 1st January 2018 to 31st December 2018.

Programmes on Afternoon’s on 4 include, but is not limited to, Countdown, Fifteen to One, the £100k drop and Star Boot Sale.

Commenting on the sponsorship, Karina Adrian, PR & Brand Partnership Manager at says: “By sponsoring Afternoon’s on 4, we are able to put in front of both new and existing customers and create a significant level of awareness of the brand.”

This deal with Channel 4 expands’s TV sponsorship portfolio, which includes main sponsorship of ITV’s The Chase. will also continue to serve as the exclusive gaming partner of popular ITV shows Coronation Street and Emmerdale, extending a partnership which dates back to 2014.