Tipico starts new brand campaign
Tipico is going on air with it´s new brand campaign. For the third time in a row, the top players of FC Bayern Munich as well as goalkeeper legend and brand ambassador Oliver Kahn are part of the game.
Off we go! Just in time for the start of the second half of the German Bundesliga season, Tipico is going on air with it´s new brand campaign. For the third time in a row, the top players of FC Bayern Munich as well as goalkeeper legend and brand ambassador Oliver Kahn are part of the game.
The focus of the energetic performance, however, is on the fans. The spot follows a young football supporter on his way to the game. In thrilling pictures we meet different fans and get to know them and their passion for football and finally end with an electrifying final.
The spectacular scenes are accompanied by a voice-over, spoken by hip hop artist Summer Cem, and the driving beat of music producer Joshimixu.
As in previous years, the campaign is a mixture of image spots and several product spots, in which Tipico also communicate this year’s partnership with the DFL and for the first time using the competition logos of the German Bundesliga and the Second German Bundesliga for advertising purposes.
The result is the new campaign under Tipico Chief Commercial Officer Marlon van der Goes, who consistently continues Tipico´s strategy of last year.
“Football is electrifying, exciting tension and pure passion for us. Only those who play along can experience this kind of energy and fully immerse themselves in the action. We see ourselves as a thrilling football brand and are part of the game. That’s why it was only logical for us to set up the next stage – which we underline not only by the successful implementation of our campaign, but also by the newly concluded sponsorship agreement with the DFL as an official partner of the German Bundesliga and the Second German Bundesliga. ”
In developing and realizing the leading sports betting provider in Germany again trusts in Jung von Matt. The Tipico agency E-Quadrat Communications supports the Hamburg creative folks.
“As partner of the football, you also have to be part of the fan culture. That’s only possible if you stay enthusiastic, dare to offend and raise the bar every season,” says Alexander Norvilas, Creative Director at JvM.
The spot was created in collaboration with Bigfish film production, the young director duo Daniel & Dorian, who already caused furore internationally.
Online, in print and at the POS, the campaign is complemented by motifs by the Berlin photographer Murat Aslan.
In addition to Alexander Norvilas, Holger Hansen and Yannick Maser (Consulting), Jankel Huppertz (Production) and Julian Schwab (Art Direction) and Alexei Dobschinskij (Text), Jung von Matt is responsible for the creation. Postproduction and sounddesign were performed by NHB Berlin and White Horse Music.