Unibet extends official gaming partner agreement with FCK


FC Copenhagen and Unibet have agreed to extend their cooperation until the end of 2021.

The B Stand at Telia Parken will therefore continue to be named the Unibet Stand and the club will continue with future initiatives to benefit FC Copenhagen fans.

Alex Rasmussen, Sales Director in FC Copenhagen, said: “We are incredibly proud to have extended our agreement with a brand such as Unibet.

“Viewed from our side, for many years we have had a strong anchored cooperation, which has resulted in some amazing experiences.

“There have been many benefits, especially our joint-produced documentaries, and not least when we saw a helicopter land on the Telia Parken pitch this summer with our former captain Thomas Delaney to celebrate our title win.

“We are looking forward to a successful future with Unibet, where we will certainly challenge each other and try to lift the sponsor initiatives again, so we we can create even more valuable content and even more great experiences to delight the club’s amazing fans.”

At Unibet, the new agreement is seen as strengthening an already strong cooperation.

Anja Bruun, Unibet Sponsorship Strategy Manager, said: “Unibet is a dedicated gaming provider in Denmark, so we are naturally pleased to extend our cooperation with FC Copenhagen.

“We are a company that believes in long-term strategies, and the partnership with FCK, now entering its seventh year, is a good proof of this.

“By continuing our commitment as the exclusive betting partner with FC Copenhagen, we maintain our ambition to make Unibet Denmark’s favourite online gaming provider and look forward to even more great experiences with the club.”

Unibet has been a sponsor of FC Copenhagen since 2012 and the new deal will extend our cooperation to nine years.