Ladbrokes Coral and Kindred Group sign up with Football DataCo

Business News

Ladbrokes Coral and Kindred Group have both signed long term data usage licences with Football DataCo and have joined a growing list of licensed betting operators including bet365, BetFred, GVC, Paddy Power BetFair, Skybet and William Hill.

The long-term agreements allow the operators to use matchday data for all Premier League, EFL and SPFL matches across their digital channels and in the case of Ladbrokes Coral in its retail operations across the UK, Ireland, Spain and Italy.

Adrian Ford, General Manager of Football DataCo, said “British football is a cornerstone of betting businesses, with Football DataCo’s high quality data a key component in driving turnover. Our agreements with Ladbrokes Coral and Kindred Group recognise DataCo’s intellectual property and the requirement to have a data usage licence”