Batman arrives on

Business News

Players have been able to discover on and on mobile application the exclusive Batman game, available in the illiko® range.

FDJ® and Warner Bros. Consumer Products, on behalf of DC Entertainment, announce unprecedented collaboration based on the iconic characters of the DC Comics universe. For FDJ®, it is about exploiting the world of Superheroes to reach a transgenerational population aged 18 to 45 sensitive to the world of comics.

This commercial partnership is part of the FDJ 2020 digital transformation project, initiated by its President and CEO Stéphane Pallez. This project brings a new ambition for FDJ®, through new partners, new games and new generation services, and a new way of communicating on the web.

For this the player must click on 6 cards on a game grid to discover the symbols or people behind it. And, try to make a line, a column or a diagonal to win the associated gain.

When the player loses, he goes to a bonus game where he will have to select four DC Comics super villains in order to eliminate them and hope to win the associated win.

The first from the partnership, Justice League (illiko® Super Jackpot range) has already met with success, with more than 445 000 recorded in 2 months of commercialization.