For the first time in history, a digital token (BETR) will be available during the FIFA World Cup, the biggest sports betting event in the world, for true peer-to-peer betting with no central party, providing a robust escrow and settlement service.

BetterBetting, an innovative new secure peer-to-peer sports betting system, aims to reach its $30m hard cap limit and close its BETR token sale to the public.

The digital BetterBetting currency will be the industry standard for a transparent and provably fair sports betting system, and available for use during the World Cup in Russia, June 14th- July 15th and beyond.

There is no requirement for a regulated entity, since there is no central intermediary and there is no licensable entity (such as a bookmaker or exchange). The role of bookmaker is filled by a smart, automated system.

This doesn’t mean bookmakers and exchanges cannot participate; they will simply be another entity on the system. And since no operator is necessary or utilized on the system, access to betting in jurisdictions where dealing with operators is illegal is not an issue.

No more credit cards, wire transfers and other outdated payment mechanisms. BETR (Betting tokens) will take their place and can always be sold and traded with coins such as bitcoin and ethereum.

BetterBetting and its BETR token afford sports fans access to large wholesale bets too. There is a massive market for betting where the amounts exceed those that individual operators are prepared to risk. This system will provide the liquidity to enable these bets to be placed as there are no system limits. Bets are pooled so many parties can match a single bet. 

Punters have no risk of operators who have insufficient funds to lay their bets – in this system all bets are pre-funded on both sides. And again, the system facilitates interactions between participants, not human operators. Punters know that they will be paid their winnings – no questions asked!