Digital Fuel Unveil Brand New Data-Led GDPR-Compliant Consumer-Friendly Acquisition Platform

Business News

Specialist digital marketing agency within the betting and gaming space, Digital Fuel, today unveiled a brand new platform for GDPR compliant data-led highly targeted lead generation for the gambling, gaming, financial and esports industries.

Since 2013, Digital Fuel have serviced clients in the betting and gaming space across global betting and gaming markets. The agency see their new Acquisition Platform as a realignment of traditional lead-generation techniques which allows them to offer their clients next-generation highly targeted leads at incredibly competitive CPAs (cost per acquisition).

It is no coincidence that the new Acquisition Platform is being released soon after the new General Data Protection Regulation (GDPR) was announced, and is just months away from enforcement. The new GDPR will impact how all companies collect and use data to sell products or services in Europe. Businesses will be required to gain more explicit consent from their users or audience to collect their data. Companies must be GDPR compliant by 25th May, 2018 or they risk hefty fines.

Digital Fuel will be showcasing with the brand new GDPR-compliant acquisition platform that they are at the forefront of legal adherence to the new regulations and are able to address clients’ legitimate concerns over wholly compliant customer data.

Digital Fuel CEO, Toby Oddy, will be discussing the specifics of this hotly anticipated new service at ICE Totally Gaming and the London Affiliate Conference next week.

Interested parties are encouraged to schedule a demonstration through the Digital Fuel site: