GIG enters US market
Gaming Innovation Group (GiG) announced it had signed a Letter of Intent (LOI) with a large, undisclosed casino operator for the development of the operator’s new online gaming platform.
GiG has formalized this LOI by signing an agreement with Hard Rock International (HRI). The agreement will see GiG supply the full range of platform and front-end development services for Hard Rock’s first online casino. Through revenue share arrangements, this agreement has the potential to be the largest platform agreement signed by GiG.
Hard Rock International own and operates cafés (Hard Rock Café), hotels and land-based casinos across the world. Last year Hard Rock International expanded its casino operations to New Jersey, investing USD 500 million in Hard Rock Hotel & Casino Atlantic City.
GiG has a strategy of expansion into regulated markets and will, through this partnership, enter the regulated US market. The company has initiated the application process for the Casino Enterprise License in New Jersey.
The agreement will see GiG furnish Hard Rock with a state of the art digital consumer portal, as well as the back-end platform to manage their operations. GiG has communicated ambitions to expand its platform services, focusing on larger clients by utilizing platform scalability. The agreement is a breakthrough for GiG’s platform services as it marks the first agreement with a major global brand and land based casino chain. GiG will also supply Hard Rock with its new front-end casino service, GiG Magic.
“Hard Rock has an ambitious plan to become a global leader in the international online gaming space,” said Kresimir Spajic, SPV, Online Gaming at Hard Rock. “We are confident that, together with GiG, we can disrupt the market, through product innovation and unique user experience.”
“We are excited to be part of Hard Rock’s inspiring and innovative plans,” says Robin Reed, CEO, GiG. “This agreement confirms the attractiveness of the GiG platform and the ability to support major operators in the industry. By adding a New Jersey license, we will move into our third regulated market, positioning GiG towards an important and growing iGaming market.”
The initial contract term is 5 years, and product launch expected during 2018.
Gaming Innovation Group Inc. is pleased to invite to a conference call in connection with the announcement of the company’s partnership with Hard Rock International.