GVC Holdings partners with Jumio to focus on improved player protection

Business News

Jumio, the leading digital identity verification provider, has today announced a partnership with GVC Holdings, the multinational online sports betting and gaming group, to create a smoother and more secure onboarding experience for customers. The partnership forms part of GVC’s drive to increase player protection measures and provide the world’s safest online gaming environment.

Under the partnership, GVC will deploy Jumio’s Netverify® solution, which combines artificial intelligence, machine learning and human identity experts, to accurately and securely verify the identity of new account holders. And, because Jumio’s industry leading technology automates much of the process, it also dramatically shrinks the time required from 24 hours to less than two minutes. This reduces the manual workload of GVC’s in-house verification teams while ensuring compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) mandates.

With more than 79 million customers, GVC operates a number of the online gaming industry’s leading brands, including sports brands: bwin, Sportingbet and Gamebookers, and games brands: partypoker, partycasino, Foxy Bingo, Gioco Digitale and CasinoClub.

Shay Segev, COO of GVC Holdings, said: ‘’GVC is committed to providing the world’s safest and most trusted gaming platform. Compliance with global KYC and AML mandates is a crucial aspect of achieving this, but manually verifying the identity of every new customer is time-consuming and hampered with excessive friction (that increases abandonment rates). Jumio helps us to deliver a seamless onboarding process for new customers without sacrificing online security or side-stepping compliance requirements.’’

Via Jumio’s Netverify® solution, new customers will be asked to capture a picture of their government-issued ID document, such as a driver’s license or passport, with their smartphones or desktop webcam. Jumio then verifies the authenticity of the ID in near real time, ensuring that the ID is legitimate and unaltered.

Jumio’s Face Match technology then asks the user to submit a live selfie, requiring them to follow an on-screen icon with their eyes as it moves in a random pattern across the screen. This dual-layer of security ensures that the user’s selfie matches the photo on their ID document, and that they are physically present at the point of verification.

Anies Khan, Head of Gaming, Jumio, said: “In today’s ultra-competitive online gambling market, operators can’t afford to risk losing potential players to their competitors during the identity verification process. On the other hand, gaming operators must ensure strict compliance with KYC and AML mandates to avoid paying fines and penalties. Jumio already provides ID and identity verification services for nine of the ten largest global gaming operators. We’re delighted to work with GVC to improve the speed, verification accuracy, and user experience of some of the most recognisable gaming brands.”