Gaming Realms PLC said Monday it has signed a multi-show game licencing agreement with ITV.

The AIM-listed developer and publisher of mobile-phone real money and social games said the agreement will be initially based around the television shows Dancing on Ice, The Only Way is Essex, and Hell’s Kitchen.

The new games will be hosted on Gaming Realms’ proprietary platform under the umbrella brand tellygames.com, as well as licensed to third party operators as part of Gaming Realms’ ‘Slingo Originals’ licensed content model.

“These are great commercial developments for Gaming Realms, and we are delighted to be extending our partnership with ITV on the creation of entertaining gaming content based on these popular television shows,” Gaming Realms Chief Executive Patrick Southon said.