Bet365 consider William Hill Australia acquisition

Business News

Bet365 is considering the acquisition of the Australian business of its rival William Hill, according to local news outlets.

Reports about bet365’s interest in expanding its operations in Australia even further surface shortly after William Hill announced in mid-January that it would undertake a review of its Australian business. The British bookmaker entered the Australian sports betting market back in 2013 when it acquired local operator Sportingbet together with Isle of Man-based GVC Holdings.

William Hill paid the amount of £485 million for Sportingbet’s Australian and Spanish operations, while GVC assumed control over Sportingbet’s other operations.

William Hill said in its latest trading update from January that it would review its Tom Waterhouse-led Australian business due to growing regulatory pressure on international online betting operators that target local bettors.