GambleAware seeks agency to create £7m campaign

Business News

GambleAware, has told campaign live it’s looking for a creative agency to lead a new £7m public awareness campaign.

The charity said it has been asked by the government to lead a new public awareness campaign about the risks associated with gambling and how to avoid them.

Chaired by Professor Sian Griffiths, an independent board will oversee marketing activity that will run for at least two years starting from August.

In a statement, GambleAware said: “This is a new initiative and GambleAware will work with ISBA to select a creative agency.

“In the meantime, GambleAware will continue to work with 18 Feet & Rising to build upon the excellent work they have done for us in re-branding and promoting as the primary gateway to advice and treatment for gambling-related harm.”