Sun Bingo have appointed London agency The&Partnership to help with the rebrand of the award winning platform.

The partnership sees The&Partnership help refresh the brand with a target campaign which will span across TV, print, radio, digital and social – titled ‘Are You Gonna Bingo?’.

The campaign, which launches on Wednesday 21st February, will start with a film and music video starring up-and-coming Bristol comedian Jayde Adams and directed by acclaimed director Jack Clough, who most recently directed BAFTA winning comedy series ‘People Just Do Nothing’.

The campaign, is all part of an overall strategy to drive brand awareness and registrations to its easy-to-access, web-and-app based offering, supported by tech giant Playtech.

The Sun’s Chief Marketing Officer, Kate Bird said: “Our readers and customers love The Sun brand for being loud, proud and fun, so we challenged the The&Partnership London to refresh our award-winning, world-record-breaking Sun Bingo brand in a fun and exciting way. The team have created a memorable and entertaining campaign to capture our target customers’ attention and engage them even further with The Sun Bingo brand. We are hoping to attract a new audience with this new approach for the category.”

Yan Elliott, Joint Executive Creative Director at The&Partnership London, said: “With Jayde Adams in front of camera and Jack Clough behind it the team have created something genuinely funny. What this campaign does is get straight to the heart of one of life’s big questions: Are You Gonna Bingo?”