ICS and The Telegraph launch digital racecards

Business News

ICS Media Group (ICS) has extended its long-standing partnership with Telegraph Media Group by providing premium daily horse racing analysis with a white-label version of its innovative Before The Off digital racecard product.

The launch means readers of The Telegraph can now access ground-breaking digital racecards that feature premium stats and data, colour-coded analysis, and unique star-ratings for every horse competing in the UK and Ireland.

The Telegraph’s new racecard analysis, launched ahead of next month’s Cheltenham Festival, provides a unique and powerful tool for punters looking to make informed bets and wagers. ICS’ racing experts also provide daily horse racing tips designed at identifying the best value on the market and maximising returns.

Ian Holdingdirector of ICS, said: “We are thrilled to have launched an exciting new version of our innovative BeforeTheOff.com digital race cards with The Telegraph, which sets them apart in terms of free-to-use premium racing content.

“We are very proud of our digital racecards; they are packed full of invaluable data and unique analysis, and have been designed in such a way that they are easy to access and engage with, delivering huge value to punters.”

“There can be no better place for horse racing enthusiasts to visit, during the Cheltenham Festival and beyond, than The Telegraph’s unique horse racing section which takes coverage to a new level.

“We have worked with The Telegraph for many years providing horse racing commentary services and it is great to build on our partnership in the sport.

“ICS is at the cutting edge of sportsbook content offering a raft of products including radio broadcasts, live commentary, betting stories, features and previews and teaming up with such a trusted brand as The Telegraph means our superb racing analysis can now be enjoyed by a wider audience.

The new racecard section also offers bookmakers a wonderful new partnership opportunity.”

Steve Stiles, Head of Interactive Sport & Betting at The Telegraph, said: “Our brand has long been associated with the best horse racing coverage and now we are able to offer our online audience a new and exciting way to select their horses using ICS’s unrivalled analysis.

The new racecards should appeal to both regular and occasional punters and we also expect them to be extremely popular with our Fantasy Racing players throughout the Cheltenham Festival next month.”